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Food Marketing 101: An Introduction


The Fooddude's Food Marketing 101 is a food industry primer designed for potential manufacturers and marketers of specialty food products. The purpose of this overview is to pose questions (and provide some answers and insights) for those interested in providing food products for sale. By completing this short 'course', we hope to help you save some time―and money―in the start-up process. Let us know what you think.

In the next pages, we cover:

  1. Trade Channels

  2. Distribution

  3. Branding-Pricing-Packaging

  4. Sales and Marketing, and

  5. Customer Service

Leave your crayons and Big Chief tablets behind, and sorry, no college credits will be earned. But we hope you'll leave with new insights and be better prepared to succeed in the food industry.

A word about navigation: You may use your browser's 'Forward' and 'Back' commands or the buttons provided at the bottom of each page. The navigation panel at left will allow you to return to key pages at any time.

When you're ready, click here or the 'Next' button below to begin.

 

Forward to 'Trade Channels'