Food Marketing 101: An Introduction
The Fooddude's Food Marketing 101 is a food industry primer
designed for potential manufacturers and marketers of specialty food products.
The purpose of this overview is to pose questions (and provide some answers and
insights) for those interested in providing food products for sale. By
completing this short 'course', we hope to help you save some time―and money―in
the start-up process. Let us know what you think.
In the next pages, we cover:
Sales and Marketing,
Leave your crayons and
Big Chief tablets behind, and sorry, no college credits will be earned. But we
hope you'll leave with new insights and be better prepared to succeed in the
A word about navigation: You may use your browser's 'Forward' and 'Back'
commands or the buttons provided at the bottom of each page. The navigation
panel at left will allow you to return to key pages at any time.
When you're ready, click here or the 'Next' button below to begin.
Forward to 'Trade