If you are just seeking some initial or ongoing professional guidance, we can help. If you need a business or marketing plan developed, specific to your business and products, we do that, too. 

We can work ‘at arm’s length’ or roll up the sleeves and get into the trenches with you and your team. It is up to you. We can help you establish quality manufacturing, optimize your product for the retail environment, and gain the rapid distribution and placements needed to best conserve and best deploy your resources. 

If you are seeking funding, we can help develop a plan and presentation specific to the audience for the type(s) of capitalization you desire. Be it traditional bank, SBA, governmental grants, equity investors, venture capital, we have experience with each. In the right circumstances we have access to capital and CPG-centric investors that have asked us to keep an eye out for specific projects, so, in these cases the path to funding could be relatively quick.

Your products’ success relies upon the proper positioning for the targeted trade channels. We have the experience to focus on product attributes that ensure your product will best match with its’ most desirable buyer (we can help you identify them, too!). 

We can help determine the ideal packaging for your product. We consider a wide variety of factors to ensure product success. It’s not just the retail selling unit (rsu) packaging type (most appealing, price-effective, practical and consumer friendly), but also the size(s) based on final retail price, where and how it will be merchandised and how the buyer perceives it against competitors. We also right-size your case pack (and master case, as appropriate) that maximizes your logistics efficiencies and minimizes your costs all while being an attractive fit for the buyer at a retail chain.

This is a complex web that we can demystify for you. So many factors impact your price to the customer, and all must be considered in determining your selling price. We create a complete pricing architecture that ensures your profitability potential at a competitive retail price, however your product is positioned. We consider price impacts across all trade channels, whether the product is sold direct and/or via third-party distributors, (dynamic) costs of outbound freight and retail price that would be most appropriate for your target customer.

Our associates have years of experience in developing and operating manufacturing facilities as well as establishing and managing relationships with contract manufacturers around the country. This includes hybrid manufacturing, where some steps are done in-house, and others contracted out. Our deep relationships with ingredient, raw material and packaging suppliers can also be a huge bonus for your business. We can innovate new products for you, whether line extensions or all new product types in a variety of categories.  We develop and implement GMP’s and quality systems to ensure your products meet or exceed all requirements for quality and safety.

From plan to execution, we can help with your marketing strategies and tactics.  In-store at point of purchase, to print and digital, we can develop a plan specific to your products and your brand--one that works to achieve your goals within your budget.

Getting your product to market can be a dizzying task. Our years of experience and market relationships can speed your products to shelf. With ongoing management of your sales and distribution, we can help you realize your vision for your products, your brand, and your company.  Once on the market, we can help measure and direct your growth using a variety of tools including syndicated data and KPI's.

We can do this on a contract basis, or work within your company. Some entrepreneurs prefer to contract sales management long term; others contract at first to enjoy speed to market, then utilize our services to help build their own internal sales management structure.

Whichever route you prefer, we have the solution for you.